Whether you’re creating graphics for social media or designing an invitation for an upcoming music event, the application of graphic design is vast and versatile. From font pairing and scale, to alignment and white space, the facets of the design world are complex. Find a variety of tips below to help you work through your designs and create a successful piece!
1. PAIR CONTRASTING FONTS.
Which fonts look good together & which ones don’t?
Pairing fonts is one of the most common areas that stumps people who are starting out with graphic design.
A great rule of thumb is to choose fonts with high contrast. This will help the fonts balance each other out while still creating a feature in your design.
2. MATCH COLOURS WITHIN YOUR DESIGNS.
Creating colour harmony is one of the most effective ways to make your designs stand out.
One way to create harmony is to match the colours you use for your graphic elements (fonts, text holders, etc) with a background image.
You can find the exact colour from an image using a colour picker tool, which will provide you with a hex code – a six digit code that identifies an exact colour on the colour wheel.
Hex codes are an important concept for graphic design rookies to learn. They’re what you’ll use to construct all the colour palettes for your designs!
3. USE GRIDS FOR YOUR IMAGES.
Grids are a unique tool which can help you layout & edit your images to create professional effects. Grids are like the invisible glue that holds a design together, so whether you work in print or on the web you need to understand grid theory.
4. CREATE A MOOD BOARD.
Use a grid for a simple and easy mood board to contain a collection of images, coloUr swatches and other visual cues.
This practice will help you to find a common colour palette or theme that can then be applied to a project.
5. ILLUSTRATE INFORMATION WITH SHAPES & ICONS.
Many people are surprised at how much they can accomplish using shapes & icons.
From creating informative infographics to a unique text holder, this is an important skill which helps you think outside the box & create original designs.
FIX COLOUR ISSUES IN YOUR IMAGES.
Making sure your images look their best is an essential part of the graphic design process.
One way to do this is to increase or decrease the saturation of an image. Saturation refers to the intensity of colour in an image.
When a colour is fully saturated — it appears vivid & bright!
Increasing saturation will make the colours in your image appear richer, while decreasing it will made them look washed-out & muted. Don’t over-do it though!
6. CROP IMAGES TO MAXIMIZE COPY SPACE .
When searching for background images, look for ones with ample copy space that you can use to overlay text. Also, to create more white space, try enlarging your images.
7. CHOOSE CONSISTENT ELEMENTS TO TO ENHANCE YOUR BRANDING.
Consistency is one of the important skills brands must master when using colours, fonts, logos & images.
8. DESIGN VISUAL ASSETS FOR SOCIAL MEDIA.
Along with posting regularly to social media, designing visual assets for elements such as your profile picture & cover image is essential.
Visual principles apply just as much to social media as they do everywhere else.
9. DESIGN THEMED PRESENTATIONS.
Do you need to create presentations at work or school?
Great design can help your ideas stand out & read effectively — improving your ability to become a great communicator.
Within your layout, use font styles & photo filters consistently.
Changing the size of the font can help create typographic hierarchy, which refers to the order in which the text is read.